Step 2: Market Your Home Like Crazy
inHAUS Media Team's marketing plan for selling homes is proactive, aggressive, and above all, results-driven. We don't just throw a sign in the yard, put your home on the MLS and hope for the best. We're here to make home buyers fall in love with your home and it all starts with that first impression.
How Buyers Found The Home They Purchased
Just like car manufacturers and cereal companies, we study consumer behavior to determine the best places to market your home for sale. The world is changing and so has the way that buyers search for homes. In fact, in 2001, buyers found their home on the Internet just 8% of the time - today it is about 52% of the time.
Most of the time, real estate agents send their buyers homes for sale via the Internet. So, adding 28% and 52% means that about 80% of all buyers found their home online. Also, 93% of buyers say they used the Internet throughout their search.
We spend countless hours researching the latest trends in real estate marketing so we can promote your home to the most buyers.
Source: 2019 National Association of Realtors Profile of Home Buyers & Sellers
Buyers Search On
TheHausTeam.ca
The Haus Team doesn't invest in search engine optimization (SEO) to inflate our website activity. We believe in building a more sustainable stream of traffic, one that relies on content to drive visitors, and potential buyers to our listings.
The results speak for themselves - a 100% increase in organic traffic over the past 12 months based largely on unpaid web searches, clicks from The Haus Team media sites and email marketing plus referrals from links in other websites and blogs.
Facebook Marketing
"Facebook Is The Internet."
- Chris Smith, Author of The Conversion Code & Founder of Curaytor
Our advanced and targeted Facebook marketing reaches thousands of potential home buyers. We create dedicated Facebook Ads to target locals and drive massive amounts of traffic to your listing using our advertising budget.
When someone "shares" your home's Facebook Ad with a friend, they are helping us to market your home to their friends.
Instagram to Connect
We use Instagram to “build a buzz” around your home and connect with the community—ensuring a long list of buyers are ready to view your home as soon as it hits the market.
How we host our Open Haus's
Targeted Buyer Prospecting
With a database of over 15,000 buyers we are able to specifically target the ACTIVE buyers that are currently searching for homes in your area and price range. Once we identify these buyers we utilize an advanced technology that allows us to send these prospects a text message inviting them to see your home.
Email Marketing
The Haus Team strong relationships in Markham, Richmond Hill, Vaughan, Aurora, East Gwillimbury, Toronto, and the GTA real estate community allow us to effectively market your home on a hyperlocal level. We regularly email over 5500 agents with new listings, open houses and other property updates, ensuring your listing remains top-of-mind with local agents.
39.6% Average Open Rate*
Follow Up Matters
With all this marketing we get buyer leads - 100s of them a month. We employ a sophisticated system to respond immediately to these leads (within the first 5 minutes). We immediately send them a voice message, text message and email.
We don't stop with just emailing and text. That's too passive. We will personally reach out to all the buyers who have shown interest in your home. We turn engagement into offers!
